Mark Andro
Head of Product / Product Leader
Scaling platforms, doubling conversions, and building outcome-driven teams.
Product Leader with a track record of scaling platforms from greenfield to 10k+ users and securing €1.5M in funding. Expert in doubling conversion rates through rapid prototyping and fostering outcome-driven, agile team cultures. Known for a hands-on mindset, servant leadership style, and pragmatic use of AI to accelerate value delivery.
Experience
since 09/2021
Head of Product
PLAYT.net AG
- Spearheaded end-to-end product development of a skill gaming platform, scaling to 10,000+ registered users while leading a 10-person cross-functional team (design, dev, marketing, game design).
- Doubled the platform's conversion rate from 12% to 25% through rapid prototyping and data-driven A/B testing using Framer and Formbricks.
- Architected a comprehensive reporting system using MongoDB Charts, developing complex data aggregations through AI-assisted development (Cursor).
- Established an outcome-driven culture by implementing Scrum and OKRs, enabling daily releases with full transparency on deployment impact.
ScrumOKRsFramerFormbricksBrevoMongoDBCursor
03/2020 - 08/2021
Business Development Manager
Internet Value GmbH
- Co-founded and drove the greenfield establishment of PLAYT.net AG, successfully securing €1.5M in government funding.
- Built the initial product team from the ground up and managed strategic development of digital business models.
- Provided operational go-to-market support to portfolio companies within the startup incubator.
FundraisingGo-to-MarketTeam Building
08/2016 - 02/2020
Working Student in Financial Controlling
University Hospital Münster
- Maintained and managed cost centers and cost types, ensuring accurate financial data.
- Supported budget planning and control in collaboration with various business units.
01/2016 - 07/2016
Banker
Stadtsparkasse Solingen
- Provided comprehensive financial advisory services to private clients.
Education
2021 - 2025
M.Sc. Business Consulting & Digital Management
FOM Hochschule
2016 - 2020
B.Sc. Business Administration
WWU Münster
2013 - 2016
Apprenticeship as a Bank Clerk
Stadtsparkasse Solingen
2013
Abitur
Gymnasium Hochdahl
Tools & Technologies
Product & Project
JiraTrelloNotionGitHub Projects
Design
FigmaFigjamMiro
Engineering & AI
CursorNext.jsTailwind CSSVercelshadcn/ui
Analytics
Google AnalyticsMixpanelHotjarPlausibleFormbricks
Low-Code / No-Code
FramerWebflowZapierWordPress
Languages
GermanNative
EnglishProfessional working